Contagious : why things catch on / Jonah Berger

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Publication details: Simon & Schuster, c2013. New York :Description: viii, 244 pISBN:

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DDC classification:

Contents:

Introduction: why things catch on -- 1. Social currency -- 2. Triggers -- 3. Emotion -- 4. Public -- 5. Practical value -- 6. Stories -- Epilogue.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8342 BER (Browse shelf(Opens below))	Available		11077

Total holds: 0

Introduction: why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories --
Epilogue.

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