Marketing management : Indian Cases.
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TextPublication details: Noida : Pearson, c2018.Edition: 15th edDescription: 1v. (various pagings); 29 cmISBN: - 9789332587106
- 658.8 23 MAR
- HF5415.13 .K64 2016
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Learning Resource Centre | 658.8 MAR (Browse shelf(Opens below)) | Available | 15057 | ||
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Learning Resource Centre | 658.8 MAR (Browse shelf(Opens below)) | Available | 14475 | ||
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Learning Resource Centre | 658.8 MAR (Browse shelf(Opens below)) | Available | 12223 | ||
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Learning Resource Centre | 658.8 MAR (Browse shelf(Opens below)) | Available | 12214 |
Complementary copy with Marketing Management / Philip Kotler Kevin Lane Keller .- 15th ed.
MTR foods - a marketing marvel --
Customer value - explored, created, communicated & delivered --
Customer loyalty - the ultimate objective of every marketer --
Starbucks India : the human coffee experience --
The techy amazon insight --
Consumer behaviour - its wide facets and deep implications --
ZICOM - leveraging corporate trust and technical strengths in the B2B market --
Facebook : business connections in India and China --
Who will buy Xylo - Mahindra and Mahindra automotive sector --
Kellogg's cornflakes in India: finding a platform that connect --
Nivea - managing the legacy brand --
The call of the competition --
Fevicol - the iconic bond --
Designing and managing services --
Aachi masala - entering the north Indian masala category --
Slicerooms: a slice of time, a cut of profits! --
Oreo in India - launching and extablishing a global brand in India using integrated marketing communications effectively. --
Wonder cement - building a strong brand through digital marketing --
A case study on direct marketing of wedding return gifts --
Selling process in animal nutrition and health industry --
Amazon.com adapts its retail business in India --
E-marketing models : retailers perspectives a case of groupon --
Unilever: working beyond the horizon.
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