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Product design and test marketing of information products/services / Abhinandan K. Jain ... [et al.].
Material type:
TextPublication details: New Delhi : Oxford & IBH Pub. Co., 1999.Description: xxv, 138 p. ; 23 cmISBN: - 8120413504
- 658.4028011 21 PRO
- HD30.213 .P76 1999
Contents:
Product design and test marketing of management information products/ services -- Preparing and testing information bulletin on management -- Preparing and testing case abstracts -- Designing marketing plan and test marketing -- Production and client management systems -- Resource sharing and skill development -- Creation of national information centre on management.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.4028011 PRO (Browse shelf(Opens below)) | Not for loan | 12425 |
Total holds: 0
"Indian Institute of Management, Ahmedabad, India."
Product design and test marketing of management information products/ services -- Preparing and testing information bulletin on management -- Preparing and testing case abstracts -- Designing marketing plan and test marketing -- Production and client management systems -- Resource sharing and skill development -- Creation of national information centre on management.
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