Managing and shaping innovation by Steve Conway with Fred Steward

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Material type: Text

TextPublication details: Oxford : Oxford University Press, 2009.Description: xx, 478 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 CON (Browse shelf(Opens below))	Available		1106

Total holds: 0

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Previous	658.8 CHE Key marketing skills :	658.8 CHU Marketing: creating value for customers	658.8 CLO Marketing management : a customer-oriented approach	658.8 CON Managing and shaping innovation	658.8 CUR Current contents in management: marketing.	658.8 CUR Current contents in management: marketing.	658.8 CUR Current contents in management: marketing.	Next

Includes bibliographical references (p. 430-467) and index.

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