The design of business : why design thinking is the next competitive advantage / Roger Martin.
Material type: TextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xiii, 191 p. : ill. ; 22 cmISBN:- 9781422177808 (hbk. : alk. paper)
- 1422177807 (hbk. : alk. paper)
- 658.4063 22 MAR
- HD53 .M3644 2009
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.4063 MAR (Browse shelf(Opens below)) | Not for loan | 12709 |
Total holds: 0
Browsing Learning Resource Centre shelves, Collection: MP Ranjan-JKLU Design Resource Centre Close shelf browser (Hides shelf browser)
658.4063 JAN The Age of innovation : | 658.4063 KEL The art of innovation : lessons in creativity from IDEO, America's leading design firm / | 658.4063 LIE Designing for growth : | 658.4063 MAR The design of business : | 658.4063 NEU The designful company : | 658.4063 PET Liberation management : | 658.4063 RIC Innovation X : |
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
There are no comments on this title.