Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.
Material type:
TextPublication details: New Delhi : John Wiley, c2006.Description: x, 251 p. 24 cmISBN: - 81265100072
- 659.2 22 SCO
- TK5105.8884 .S26 2006
Contents:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 659.2 SCO (Browse shelf(Opens below)) | Not for loan | 13030 |
Total holds: 0
Includes indexes.
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
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