Purpose : the starting point of great companies / Nikos Mourkogiannis ; foreword by Roger Fisher.

Includes bibliographical references (p. [209]-246) and index.

pt. 1. What is purpose? Introducing purpose -- The real value of purpose -- What purpose is not --
pt. 2. Great stories of purpose. Tom Watson's passion for discovery -- Warren Buffett and the excellence of financial artistry -- Sam Walton's altruistic commitment to the customer -- The heroic purpose of Henry Ford and Siegmund Warbug --
pt. 3. How purpose builds greatness. Purpose and morale -- Purpose and innovation -- Purpose and competitive advantage -- Purpose and leadership -- Purpose in action --
Appendix 1: Panthea and Booz Allen Hamilton: our proposition -- Appendix 2: 50 key points.

"In Purpose, Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that in business, the choice between values and success is no choice at all. He argues that a company must satisfy the need for Purpose - a set of values that defines it and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great." "Drawing on the works of the great philosophers and using examples from multiple industries, Mourkogiannis identifies the four major types of Purpose - discovery, excellence, altruism and heroism - and shows how to harness their power to unite and energize an organization. In an era of corporate scandals and declining morale, the principles revealed here will be indispensable for companies that aspire to meaningful success."--BOOK JACKET.