Developing Resilience in Disruptive Times edited by Ajoy Kumar Dey, Ville-Veikko Piispanen, Shreya Mishra

Introduction
Theme 1: COVID-19 Impact on Business
1. Meals on Wheels of Tampa Confronts Covid-19
2. Keeping College Employees Amid COVID-19
3. Case Study on Impact of Covid -19 on Small Businesses
4. OYO’s Dilemma: Customer-Based Brand Equity and Marketing Strategies during COVID 19
5. Breakfast Solutions: Crafting Healthy Lifestyles Amidst Covid-19
Theme 2: COVID-19 Impact on Management
6. Deliver Medicines to Patients, No Matter What
7. A Tough Decision: Auditwerx, LLC vs. COVID-19
8. Covid-19, Forcing a Tough Decision for the Office of Decision Support at the University of South Florida
9. Covid-19 – Hillsborough Fire Rescue Department
10. Delicious Crisis Communication Story of Licious: Powering Through the Covid-19 Pandemic
Theme 3: COVID-19 Impact on Communities
11. Children’s Cancer Center: Navigating A Pandemic
12. USF Community Cries for Rapid Employment due to COVID 19 Devastating Job Loss
13. PVUNL Model of Community Development Amid COVID-19
14. Selection of Collegewide Course Materials
Theme 4: Strategy Making and Business Models
15. Crisis in Sales of Credit Card: A Game-Changing Strategy to Beat the Competitors
16. Becton Dickinson – Should it Enter Nigeria?
17. Lyft – Is Brazil an Attractive Market?
18. Business Model Transformation: Netflix’s Way
Theme 5: Marketing and Business Growth
19. EPIC TV-Onset, Growth and Challenges
20. Vodafone and Idea Merger: Can the Transition Aid in Recovering the Market Share?
21. Deriving Some Marketing Insights from the Kachhi Biryani Market in New Dhaka
22. Information Asymmetry in Market Research: How Coke 2 Learned the Hard Way the Value of Market Research
Theme 6: Branding, Customer Orientation and e-Business
23. Spotify: In a Spot of Bother
24. Tan Long Group: Expanding Vietnam’s Lead in Cashew Nuts
25. Enduring Business Challenges – Chronicle of a Foodpreneur
26. Child Consumer Behaviour: Are Indian Companies Serious About it?