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New product and services development / edited by Hubert Gatignon.
Material type:
TextSeries: Sage library in business and managementPublication details: Thousand Oaks, CA : SAGE Publications, 2010.Edition: 1st edDescription: p. cmISBN: - 9780857020536 (hardcover)
- 658.575 NEW
Contents:
vol.1. Innovating new products and services : the dimensions of innovations; vol.2. Orienting the firm for promoting innovations: establishing a culture innovations; vol.3. Organizing to innovate: adapting the firm to innovate; vol.4. Launching new products and services: marketing innovations effectively
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference
|
Learning Resource Centre | Reference Collection | 658.575 NEW (Browse shelf(Opens below)) | Not for loan | 1350 | ||
|
Reference
|
Learning Resource Centre | Reference Collection | 658.575 NEW (Browse shelf(Opens below)) | Not for loan | 1351 | ||
|
Reference
|
Learning Resource Centre | Reference Collection | 658.575 NEW (Browse shelf(Opens below)) | Not for loan | 1352 | ||
|
Reference
|
Learning Resource Centre | Reference Collection | 658.575 NEW (Browse shelf(Opens below)) | Not for loan | 1353 |
Total holds: 0
vol.1. Innovating new products and services : the dimensions of innovations; vol.2. Orienting the firm for promoting innovations: establishing a culture innovations; vol.3. Organizing to innovate: adapting the firm to innovate; vol.4. Launching new products and services: marketing innovations effectively
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