Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk

Part.1. Introduction -- Consumer behavior: meeting changes and challenges -- The consumer research process -- Market segmentation and strategic targeting -- Part.2. The consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Part.3. Consumers in their social and cultural settings -- The family and social class -- Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Part.4. The consumer's decision-making process and ethical dimensions -- Consumers and the diffusion of innovations -- Consumer decision making and beyond -- Marketing ethics and social responsibility