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Darwin's brands : adapting to succeed / Anand Halve.
Material type:
TextPublication details: Thausand Oaks, Calif. : Response Books, 2011.Description: xvii, 168pISBN: - 9788132107156 (paper back)
- 658.827 23 HAL
- HD69.B7 H347 2011
Contents:
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.827 HAL (Browse shelf(Opens below)) | Available | 3032 |
Total holds: 0
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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