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Handbook of research in international marketing / edited by Subhash C. Jain.

By: Contributor(s): Material type: TextTextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, 2003.Description: xv, 500 p. : ill. ; 24 cmISBN:
  • 1840649461
Subject(s): DDC classification:
  • 658.84072 STA
LOC classification:
  • HF1416 .S698 2001
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"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref.

Includes bibliographical references and index.

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