Marketing management : analysis, planning and control / by Philip Kotler
Material type:
TextLanguage: English Publication details: New Delhi Prentice-Hall of India c1967Description: 628 pSubject(s): DDC classification: - 658.8 KOT
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Learning Resource Centre | Compact Shelving | 658.8 KOT (Browse shelf(Opens below)) | Available | 8774 | ||
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Books
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Learning Resource Centre | Compact Shelving | 658.8 KOT (Browse shelf(Opens below)) | Available | 3632 |
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| 658.562 NAR Production, planning and inventory control / | 658.5752 OTO Product design : | 658.5752 OTO Product design : | 658.8 KOT Marketing management : | 658.8 KOT Marketing management : | 658.8 ZEI Services marketing: integrating customer focus across the firm | 658.8 ZEI Services marketing: integrating customer focus across the firm |
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