Everything you need to know about marketing / Patrick Forsyth

By:

Forsyth, Patrick

Publication details: Kogan Page, New Delhi : 2010.Edition: 2nd edDescription: xii, 100pISBN:

9788175545809

Subject(s):

Marketing

DDC classification:

658.8 FOR

Contents:

Marketing in context -- The marketing plan -- The promotion mix -- Selling and sales management -- Distribution -- The future -- Will you make a successful marketer? -- Glossary -- Appendix: How high can you go?

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 FOR (Browse shelf(Opens below))	Available		4262

Total holds: 0

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Previous	658.8 FOR Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth	658.8 FOR The business marketing course : managing in complex networks	658.8 FOR Marketing & selling professional services : practical approaches to practice development	658.8 FOR Everything you need to know about marketing /	658.8 FRA Marketing for rainmakers :	658.8 GIL Strategic marketing planning	658.8 GIT Marketing management /	Next