Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton

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TextPublication details: New Delhi ; Kogan Page, 2010.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROMISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
CDs and DVDs	Learning Resource Centre		Not for loan		CD330
Books	Learning Resource Centre	658.8 CHE (Browse shelf(Opens below))	Available		4267

Total holds: 0

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Previous	658.8 CAS Case studies in marketing management /	658.8 CHA Marketing Management: A Finance Emphasis	658.8 CHA Internet marketing: a practical approach	658.8 CHE Key marketing skills :	658.8 CHU Marketing: creating value for customers	658.8 CLO Marketing management : a customer-oriented approach	658.8 CON Managing and shaping innovation	Next