Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.
Material type:
TextSeries: Market research in practice seriesPublication details: London : New Delhi : Kogan Page, 2004.Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 749444029
- 9780749444020
- 658.83 22 BRA
- HF5415.3 .B683 2004
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
CDs and DVDs
|
Learning Resource Centre | Not for loan | CD352 | |||
Books
|
Learning Resource Centre | 658.83 BRA (Browse shelf(Opens below)) | Available | 4269 |
Total holds: 0
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
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