Principles of marketing by David L Kurtz and Louis E Boone
Material type: TextLanguage: English Publication details: New Delhi Cengage Learning c2006Edition: 12th edDescription: lii, 655pISBN:- 9788131502938
- 658.8 KUR
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Books | Learning Resource Centre | 658.8 KUR (Browse shelf(Opens below)) | Available | 543 |
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658.8 KOT-15ed Marketing management / | 658.8 KUM Marketing management | 658.8 KUM Shrewd marketing : | 658.8 KUR Principles of marketing | 658.8 LAL Marketing management: text and cases | 658.8 LEV Guerrilla marketing in 30 days / | 658.8 LOV Services marketing: people, technology and strategy |
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