Relationship marketing / by Mark Godson.
Material type: TextPublication details: Oxford : New Delhi : Oxford University Press, 2009.Description: xii, 361 p. : ill. ; 25 cmISBN:- 9780199580842
- 658.812 22 GOD
- HF5415.55 .G65 2009
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Learning Resource Centre | 658.812 GOD (Browse shelf(Opens below)) | Available | 5185 |
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658.812 FEI Cases in call center management: | 658.812 GAL What to say to porcupine : | 658.812 GAM Up close and personal: customer relationship marketing @ work | 658.812 GOD Relationship marketing / | 658.812 HAR Become the brand of choice | 658.812 LUC Customer service : | 658.812 NEW Why CRM doesn't work : |
Includes bibliographical references and index.
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