Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob
Publication details: Pearson, New Delhi : 2012.Edition: 3rd edDescription: xxiii, 695 pISBN:- 9788131756898
- 658.827 KEL
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.827 KEL (Browse shelf(Opens below)) | Available | 5951 |
Total holds: 0
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