How to write a marketing plan / John Westwood.
Material type:
TextSeries: Creating successPublication details: New Delhi : Kogan Page, 2013.Edition: 4th edDescription: xii, 172 p. : illSubject(s): DDC classification: - 658.802 23 WES
- HF5415.13 .W48 2013eb
Contents:
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Learning Resource Centre | 658.802 WES (Browse shelf(Opens below)) | Available | 5927 |
Total holds: 0
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
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