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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: New Delhi : Pearson, c2013.Edition: 5th edDescription: xxxi, 733 p. : ill., map ; 27 cmISBN: - 9789332511170 (pbk.)
- E-business and e-commerce management
- 658.054678 22 CHA-5ed
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Learning Resource Centre | 658.054678 CHA-5ed (Browse shelf(Opens below)) | Available | 6164 |
Total holds: 0
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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