Advertising and promotion : an integrated marketing communications approach by Chris Hackley

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Material type: Text

TextPublication details: London Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	659.1 HAC (Browse shelf(Opens below))	Available		632

Total holds: 0

Includes bibliographical references (p. [311]-322) and index.

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