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Marketing management : a customer-oriented approach by Kenneth E. Clow and Donald Baack.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage, c2010.Description: xxviii, 537 p. : col. ill. ; 29 cmISBN: - 9781412963121
- 658.8 CLO
Contents:
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books
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Learning Resource Centre | 658.8 CLO (Browse shelf(Opens below)) | Available | 649 |
Total holds: 0
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Includes bibliographical references and index.
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
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