Review of marketing research (Vol.2.) / editor Naresh K Malhotra
Publication details: PHI, New Delhi : c2006.Description: xi, 240 pISBN:- 9788120333147
- 658.83 REV
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.83 REV (Browse shelf(Opens below)) | Available | 8578 |
Review of marketing research : some reflections / Naresh K Malhotra --
1. Consumer action: automaticity, purposiveness and self-regulation / Richard P Bagozzi --
2. Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J Macinnis, Vanessa M Patrick and C Whan Park --
3. Consumer use of the internet in search for automobiles: literature review, a conceptual framework and an empirical investigation / Brian T Ratchford, Myung-Soo Lee and Debabrata Talukdar --
4. Categorization: a review an an empirical investigation of the evaluation formation process / Gina L Miller, Naresh K Malhotra and Tracey M King --
5. Individual-level determinants of consumers adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A Parasuraman --
6. The metrics imperative: making marketing matter / Donald R Lehmann --
7. Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS Model / James L Oakley, Dawn Iacobucci and Adam Duhachek --
Index.
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