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Review of marketing research (Vol.2.) / editor Naresh K Malhotra

Contributor(s): Publication details: PHI, New Delhi : c2006.Description: xi, 240 pISBN:
  • 9788120333147
Subject(s): DDC classification:
  • 658.83 REV
Contents:
Review of marketing research : some reflections / Naresh K Malhotra -- 1. Consumer action: automaticity, purposiveness and self-regulation / Richard P Bagozzi -- 2. Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J Macinnis, Vanessa M Patrick and C Whan Park -- 3. Consumer use of the internet in search for automobiles: literature review, a conceptual framework and an empirical investigation / Brian T Ratchford, Myung-Soo Lee and Debabrata Talukdar -- 4. Categorization: a review an an empirical investigation of the evaluation formation process / Gina L Miller, Naresh K Malhotra and Tracey M King -- 5. Individual-level determinants of consumers adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A Parasuraman -- 6. The metrics imperative: making marketing matter / Donald R Lehmann -- 7. Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS Model / James L Oakley, Dawn Iacobucci and Adam Duhachek -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre 658.83 REV (Browse shelf(Opens below)) Available 8578
Total holds: 0

Review of marketing research : some reflections / Naresh K Malhotra --
1. Consumer action: automaticity, purposiveness and self-regulation / Richard P Bagozzi --
2. Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J Macinnis, Vanessa M Patrick and C Whan Park --
3. Consumer use of the internet in search for automobiles: literature review, a conceptual framework and an empirical investigation / Brian T Ratchford, Myung-Soo Lee and Debabrata Talukdar --
4. Categorization: a review an an empirical investigation of the evaluation formation process / Gina L Miller, Naresh K Malhotra and Tracey M King --
5. Individual-level determinants of consumers adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A Parasuraman --
6. The metrics imperative: making marketing matter / Donald R Lehmann --
7. Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS Model / James L Oakley, Dawn Iacobucci and Adam Duhachek --
Index.

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