Strategic marketing management: planning implementation and control by Richard M S Wilson and Colin Gilligan

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Material type: Text

TextLanguage: English Publication details: Oxford Butterworth-Heinemann 2010Edition: 3rd edDescription: xii, 867pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.802 WIL (Browse shelf(Opens below))	Available		856

Total holds: 0

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Previous	658.802 SIN Strategic management and marketing /	658.802 WAL Marketing strategy :	658.802 WES How to write a marketing plan /	658.802 WIL Strategic marketing management: planning implementation and control	658.804 BUT Product marketing for technology company	658.804 CHE Industrial marketing: text and cases	658.804 RYA Key account plans: the practitioner's guide to profitable planning	Next

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