New strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer

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Material type: Text

TextLanguage: English Publication details: London Kogan Page 8175542918Description: xiv, 497pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 KAP (Browse shelf(Opens below))	Available		866

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