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Big data MBA : driving business strategies with data science / Bill Schmarzo
Publication details: Wiley India, 2016. c2016.Description: xxvii, 283 pISBN:- 9788126559657
- 658.4038028557 SCH
Contents:
Part 1. Business potential of big data --
1. The big data business mandate --
2. Big data business model maturity index --
3. The Big data strategy document --
4. The importance of the user experience --
Part .2. Data science --
5. Differences between business intelligence and data science --
6. Data science --
7. The Data lake --
Part .3. Data science for business stakeholders --
8. Thinking like a data scientist --
9. "By" analysis technique --
10. Score development technique --
11. Monetization exercise --
12. Metamorphosis exercise --
Part .4. Building cross-organizational support --
13. Power of envisioning --
14. Organizational ramifications --
15. Stories --
Index.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Learning Resource Centre | 658.4038028557 SCH (Browse shelf(Opens below)) | Available | 10335 |
Total holds: 0
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| 658.4038028557 BAK Big data strategies / | 658.4038028557 MAR Big data for small business for dummies / | 658.4038028557 MAR Big data for small business for dummies / | 658.4038028557 SCH Big data MBA : | 658.404 ATE Global engineering project management | 658.404 ATH Project management essentials : | 658.404 BAD Triple C Model of project management : communication, cooperation, and coordination |
Part 1. Business potential of big data --
1. The big data business mandate --
2. Big data business model maturity index --
3. The Big data strategy document --
4. The importance of the user experience --
Part .2. Data science --
5. Differences between business intelligence and data science --
6. Data science --
7. The Data lake --
Part .3. Data science for business stakeholders --
8. Thinking like a data scientist --
9. "By" analysis technique --
10. Score development technique --
11. Monetization exercise --
12. Metamorphosis exercise --
Part .4. Building cross-organizational support --
13. Power of envisioning --
14. Organizational ramifications --
15. Stories --
Index.
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