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Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit

By: Material type: TextTextLanguage: English Publication details: New Delhi THM 2010Edition: 4th edDescription: xxix, 743pISBN:
  • 9780070660076
Subject(s): DDC classification:
  • 658.8 ZEI
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