The fortune at the bottom of the pyramid /
C.K. Prahalad.
- Upper Saddle River, NJ : Wharton School Pub., c2005.
- xix, 401 p. : ill. ; 24 cm. 1 CD ROM.
Includes bibliographical references and index.
PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
Electronic reproduction. Upper Saddle River : Wharton School Publishing (Tim), 2006. Requires Adobe Reader 6.0 (file size: 2335 KB).
8129707128 9788129707123
C75C6930-32FC-4AC8-94ED-74CACE578595 OverDrive, Inc. http://www.overdrive.com
International business enterprises--Social aspects--Developing countries. Non-governmental organizations--Developing countries. Poor--Developing countries. Economic assistance--Developing countries. Globalization--Economic aspects--Developing countries.