Burton, Dawn <br/><br/>
Cross cultural marketing: theory, practice and relevence 
by Dawn Burton 
 - London  Routledge  c2009 
 - 319p 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415448932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Multiculturalism<br/>Minority consumers
<br/><br/><label>Dewey Class. No.: </label>658.80089 BUR