Hunt, Shelby D <br/><br/>
Legends in marketing Shelby D. Hunt / 
 Shelby D. Hunt 
edited by Jagdish N. Sheth. 
 - New Delhi ;  Thousand Oaks :  SAGE,  c2011. 
 - 10 v. :  ill. ;  25 cm. 
 - Legends in marketing Shelby D. Hunt .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>v. 1. Marketing theory: the nature and scope of marketing / Paul Busch -- v. 2. Marketing theory: philosophy of science foundations of marketing / Jagdip Singh -- v. 3. Marketing theory: philosophy of science controversies in marketing / Roy D. Howell -- v. 4. Channels of distribution / James R. Brown -- v. 5. Macromarketing, ethics, and social responsibility: The development period / Scott J. Vitell -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period / John R. Sparks -- v. 7. Marketing management and strategy / Ranjan Varadarajan -- v. 8. Relationship marketing / Robert M. Morgan -- v. 9. Resource-advantage theory: the development period / O. C. Ferrell -- v. 10. Resource-advantage theory: the research tradition period / Dennis B. Arnett. 
<br/><br/><label>ISBN: </label>9788132105206 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011002325 
<br/><br/><label>Subjects--Personal Names: </label><br/>Hunt, Shelby D.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.80092 HUN