TY  - BOOK
AU  - Hurff,Scott
TI  - Designing products people love: how great designers create successful products 
SN  - 9789352132942
U1  - 658.5752 22
PY  - 2022///
CY  - Mumbai
PB  - O'Reilly
KW  - Product design
KW  - Industrial design
KW  - Consumer behavior
N1  - Includes bibliographical references and index
N2  - "How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process"--Back cover
ER  -