Kotler, Philip <br/><br/>
Marketing Management : A south Asian perspective / 
Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha 
 - 14th ed. 
 - Delhi :  Pearson,  c2013. 
 - xxv, 596p. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Kot-14ed