TY  - GEN
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.113 
PY  - 2013///
CY  - New Delhi
PB  - TMH
KW  - Advertising
KW  - Marketing communication
ER  -