TY  - GEN
AU  - Sagar, Mahima
TI  - Brand management / 
SN  - 9788180522833
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Ane Books
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
N1  - Introduction to brands -- Elements of brand management -- Brand identity -- Brand image: customer's perception of brand identity -- Brand personality: carrier of brand identity -- Brand communication -- Brand positioning -- Brand equity -- Brand extension -- Ethical brand positioning: a new tool for distinctive positioning -- Product management
ER  -