Silk, Alvin J <br/><br/>
What is Marketing? 
Silk, Alvin J. 
 - Boston  Harvard Business School Pres  2006 
 - xii, 207p 
<br/><br/><label>ISBN: </label>9781422104606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SIL