Mathur, U C <br/><br/>
Advertising management :  text & cases / 
U C Mathur 
 - Rev. 2nd ed. 
 - New Delhi :  New Age International,  2006. 
 - xviii, 334 p. 
<br/><br/><label>ISBN: </label>8122415946 9788122415940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.111  / MAT