TY  - BOOK
AU  - Thompson, Arthur A
AU  - Strickland III, A J
AU  - Gamble, John E
AU  - Jain, Arun K
TI  - Crafting and executing strategy: : the quest for competitive advantage concepts and cases 
SN  - 9780070600898
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - TMH
ER  -