TY  - GEN
AU  - Dutta, Kirti
TI  - Integrated marketing communications / 
SN  - 9780199464852
U1  - 659.1 
PY  - 2016///
CY  - New Delhi
PB  - OUP
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
ER  -