Strategic management of technology and innovation /
Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.
- 4th ed.
- Chennai : McGraw-Hill Education (India), 2017, c2004.
- xiv, 1208 p. : ill. ; 26 cm.
Includes indexes.
PART I - INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY A GENERAL MANAGEMENT PERSPECTIVE -- Technological Innovation -- Technological Innovation and Strategy -- PART II - DESIGN AND IMPLEMENTATION OF TECHNOLOGY STRATEGY: AN EVOLUTIONARY PERSPECTIVE -- Technological Evolution -- Industry Context -- Organizational Context -- Strategic Action -- PART III - ENACTMENT OF TECHNOLOGY STRATEGY-DEVELOPING A FIRM’S INNOVATIVE CAPABILITIES -- Internal and External Sources of Technology -- Linking new Technology and Novel Customer Needs -- Internal Corporate Venturing -- PART IV - ENACTMENT OF TECHNOLOGY STRATEGY: CREATING AND IMPLEMENTING A PRODUCT DEVELOPMENT STRATEGY -- New Product Development -- Building Competences/Capabilities Through New Product Development -- PART V - Conclusion: Innovation Challenges in Established Firms.
9780070683419 0070683417
2003054138
Technological innovations--Management. New products--Management. High technology industries--Management.