TY  - BOOK
AU  - Sinek,Simon
TI  - Start with why: how great leaders inspire everyone to take action 
SN  - 9780241958223
AV  - HD57.7 .S549 2009
U1  - 658.4092 22
PY  - 2009///
CY  - New Delhi
PB  - Portfolio
KW  - Leadership
N1  - Includes bibliographical references and index; Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition
ER  -