Product design and test marketing of information products/services / 
Abhinandan K. Jain ... [et al.]. 
 - New Delhi :  Oxford & IBH Pub. Co.,  1999. 
 - xxv, 138 p. ;  23 cm. 
<br/><br/> "Indian Institute of Management, Ahmedabad, India." 
<br/><br/>Product design and test marketing of management information products/ services -- Preparing and testing information bulletin on management -- Preparing and testing case abstracts -- Designing marketing plan and test marketing -- Production and client management systems -- Resource sharing and skill development -- Creation of national information centre on management.<br/> 
<br/><br/><label>ISBN: </label>8120413504 
<br/><br/><label>Source: </label> Library of Congress -- New Delhi Field Office  Rs350.00 
<br/><br/><label>LCCN: </label>99940250  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management information systems.<br/>Information technology.
<br/><br/><label>LC Class. No.: </label>HD30.213  / .P76 1999 
<br/><br/><label>Dewey Class. No.: </label>658.4028011  / PRO