TY  - BOOK
AU  - Jain,Abhinandan K.
ED  - Indian Institute of Management, Ahmedabad.
TI  - Product design and test marketing of information products/services
SN  - 8120413504
AV  - HD30.213 .P76 1999
U1  - 658.4028011 21
PY  - 1999///
CY  - New Delhi
PB  - Oxford & IBH Pub. Co.
KW  - Management information systems
KW  - Information technology
N1  - "Indian Institute of Management, Ahmedabad, India."; Product design and test marketing of management information products/ services -- Preparing and testing information bulletin on management -- Preparing and testing case abstracts -- Designing marketing plan and test marketing -- Production and client management systems -- Resource sharing and skill development -- Creation of national information centre on management

ER  -