TY  - BOOK
AU  - Kahney,Leander
TI  - Inside Steve's brain
SN  - 9781843549123
AV  - HD9696.2.U62 J636 2008
U1  - 338.761004092 22
PY  - 2008///
CY  - London
PB  - Atlantic Books
KW  - Jobs, Steve,
KW  - Apple Computer, Inc
KW  - Management
KW  - Computer industry
KW  - United States
N1  - Includes bibliographical references (p. [271]-283) and index; Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget
UR  - http://www.loc.gov/catdir/toc/ecip086/2007049270.html
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007049270-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007049270-d.html
ER  -