The power of co- creation : build it with them to boost growth, productivity, and profits /
Venkat Ramaswamy, Francis Gouillart.
- New York : Free Press, 2010.
- ix, 276 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
9781451623543
2010006297
Creative ability in business. Business networks. Interorganizational relations.