TY  - BOOK
AU  - Ramaswamy,Venkatram
AU  - Gouillart,Francis J.
TI  - The power of co- creation: build it with them to boost growth, productivity, and profits 
SN  - 9781451623543
AV  - HD53 .R35 2010
U1  - 658.40714 22
PY  - 2010///
CY  - New York
PB  - Free Press
KW  - Creative ability in business
KW  - Business networks
KW  - Interorganizational relations
N1  - Includes bibliographical references and index; Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change
ER  -