The design agenda : a guide to successful design management /
Rachel Cooper and Mike Press.
- Chichester ; New York : Wiley, c1995.
- 298 p. : ill. ; 24 cm.
Includes bibliographical references and index.
What Is Design? -- The Value of Design -- Corporate Design Strategies -- Design and the Organisation -- Design Audits -- Design Management-Setting the Agenda -- Resource Guide -- Index.