TY  - BOOK
AU  - 
AU  - Press,Mike
TI  - The design agenda: a guide to successful design management 
SN  - 0471941069
AV  - TS171.4 .D38 1995
U1  - 658.5752 20
PY  - 1995///
CY  - Chichester, New York
PB  - Wiley
KW  - Industrial design
KW  - Management
N1  - Includes bibliographical references and index; What Is Design? --
The Value of Design --
Corporate Design Strategies --
Design and the Organisation --
Design Audits --
Design Management-Setting the Agenda --
Resource Guide --
Index
UR  - http://www.loc.gov/catdir/toc/onix03/94013491.html
ER  -