Coolhunting : chasing down the next big thing /
Cool hunting
Peter A. Gloor and Scott M. Cooper.
- New York : AMACOM, c2007.
- xvii, 236 p. : ill. ; 24 cm.
Includes bibliographical references (p. [223]-230) and index.
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
0814473865 9780814473863 0814473865
2006034160
Creative ability in business. Technological innovations--Management. Social networks--Research. Data mining. Group decision making.