TY  - BOOK
AU  - Verganti,Roberto
TI  - Design-driven innovation: changing the rules of competition by radically innovating what things mean 
SN  - 9781422124826 (hardcover : alk. paper)
AV  - HC79.T4 V465 2009
U1  - 658.514 22
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Technological innovations
KW  - Industrial management
N1  - Includes bibliographical references (p. [241]-259) and index; Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
ER  -